mlmmentor
01-04-2009, 06:44 PM
The lifeline of your business is leads.
You need a flood of hungry prospects reaching out to you on a daily basis asking YOU for more information. You can never have too many leads...
But how do you get 'em is the question right?
A couple of days ago I barely touched on list building and hinted at the importance of creating a database.
Let's elaborate...
Do you ever study the marketing models of some of the greatest companies on the planet?
1-800 Flowers is a great example. They use direct mail, TV, radio, the Internet and they're in your face anytime you even think about flowers.
They're using every possible form of advertising to create their lists.
Yes, the goldmine (and yours too) is in your database. Now the question still remains...how do you begin creating one?
There are a TON of ways to make this happen. In most of our correspondence regarding this topic we'll discuss how to make that happen using the net because for most people it's the path of least resistance and typically, offline marketing requires greater profit margins
that most network marketing companies don't provide (this is not a bad thing we just don't want you getting financially upside down).
I'll also ***ume that you already have a data capture page that's dealing with the benefits provided by your products and services. Now the question that comes into play is...
I NEED TRAFFIC TO MY SITE!
Without traffic your site is nothing more than a weed ****ing in the wind in the middle of the desert. Like finding a needle in the Atlantic Ocean.
It's probably not going to happen.
So, let's talk about some GREAT entry ways of getting good, quality traffic to your website(s)...
There are lots of traffic options...
There are countless of paid banner and text networks such as: AdEngage, Adbrite, Adonnetwork, etc. There's also a lot of larger ones like ValuClick Media, Advertising.com, etc - the problem with the big dogs is that they require tens of thousands of dollars just to get started.
With that said...
Let's stick with what's proven to be effective WITHOUT breaking the bank.
Can't forget about web 2.0 stuff...
Youtube, Hubpages, Facebook, Stubleupon, etc...
There are a lot of them out there. These are some of the larger social networking sites that I would recommend signing up as quickly as possible.
Think the web 2.0 stuff is a fad? Think again. What's been the biggest struggle that search engines have had in recent years?
Content. They're looking for unique content and lots of it. They can't pick it up fast enough. That's really where 2.0 media comes into play.
They're spidering and snatching up the content sometimes within just a
few short hours of you publishing the information! There's no fad here. The quicker they pickup the content the faster that your prospects can find you with their Internet searches.
What about pay per click advertising?
I know, I know...
PPC has a bad rap right now, but there are ways of getting your traffic for nothing - or very close to nothing (I'll discuss some advanced goodies
in future articles).
Honestly though, there are a lot of benefits with using PPC advertising.
It's quick (you can be up and live within just minutes) and you're in control over every variable of your campaign. You control the keywords that you add to your campaign, the ad itself and the landing page that your prospect is taken to.
Yes, you do pay everytime someone clicks on your ad, but there are a lot of creating things that one can do to offset their click costs. It's really tough to beat the volume of clicks and overall traffic that Google Adwords can deliver for your business.
Ah, can't forget about article marketing. Writing articles and then putting them out online through www.ezinearticles.com, www.articlecity.com, and www.articlesbase.com just to name a few is a GREAT thing to do.
This not only creates links back to your landing page (which is one of the ways you benefit from writing articles) but you also position yourself as the expert.
Remember all that positioning stuff we discussed over the past several days(and more coming too)?
Think about it...
Prospect types in something that relates to your business...
Prospect clicks on a link in the search engine (natural link NOT PPC)...
Prospect reads/scans your article...
Prospect clicks on the link at the bottom of your article and goes to your capture page...
Prospect reads/scans your data capture page and submits his/her information...
Think that prospect is really interested in what you have?
You bet. Before you even speak with this person they've already read a 400 word or so article as well as a data capture page before they ever submitted their information (on your site to create the lead).
Hmmm...
Not too shabby.
Those are a few starting points to going out there and getting some targeted visitors to your site. Yes, there are a lot more as well, but those are some great starting points to get the ball moving.
They're FUN and SIMPLE too!
Get out there and let's get started.
Happy Marketing,
Theresa Johnson
You need a flood of hungry prospects reaching out to you on a daily basis asking YOU for more information. You can never have too many leads...
But how do you get 'em is the question right?
A couple of days ago I barely touched on list building and hinted at the importance of creating a database.
Let's elaborate...
Do you ever study the marketing models of some of the greatest companies on the planet?
1-800 Flowers is a great example. They use direct mail, TV, radio, the Internet and they're in your face anytime you even think about flowers.
They're using every possible form of advertising to create their lists.
Yes, the goldmine (and yours too) is in your database. Now the question still remains...how do you begin creating one?
There are a TON of ways to make this happen. In most of our correspondence regarding this topic we'll discuss how to make that happen using the net because for most people it's the path of least resistance and typically, offline marketing requires greater profit margins
that most network marketing companies don't provide (this is not a bad thing we just don't want you getting financially upside down).
I'll also ***ume that you already have a data capture page that's dealing with the benefits provided by your products and services. Now the question that comes into play is...
I NEED TRAFFIC TO MY SITE!
Without traffic your site is nothing more than a weed ****ing in the wind in the middle of the desert. Like finding a needle in the Atlantic Ocean.
It's probably not going to happen.
So, let's talk about some GREAT entry ways of getting good, quality traffic to your website(s)...
There are lots of traffic options...
There are countless of paid banner and text networks such as: AdEngage, Adbrite, Adonnetwork, etc. There's also a lot of larger ones like ValuClick Media, Advertising.com, etc - the problem with the big dogs is that they require tens of thousands of dollars just to get started.
With that said...
Let's stick with what's proven to be effective WITHOUT breaking the bank.
Can't forget about web 2.0 stuff...
Youtube, Hubpages, Facebook, Stubleupon, etc...
There are a lot of them out there. These are some of the larger social networking sites that I would recommend signing up as quickly as possible.
Think the web 2.0 stuff is a fad? Think again. What's been the biggest struggle that search engines have had in recent years?
Content. They're looking for unique content and lots of it. They can't pick it up fast enough. That's really where 2.0 media comes into play.
They're spidering and snatching up the content sometimes within just a
few short hours of you publishing the information! There's no fad here. The quicker they pickup the content the faster that your prospects can find you with their Internet searches.
What about pay per click advertising?
I know, I know...
PPC has a bad rap right now, but there are ways of getting your traffic for nothing - or very close to nothing (I'll discuss some advanced goodies
in future articles).
Honestly though, there are a lot of benefits with using PPC advertising.
It's quick (you can be up and live within just minutes) and you're in control over every variable of your campaign. You control the keywords that you add to your campaign, the ad itself and the landing page that your prospect is taken to.
Yes, you do pay everytime someone clicks on your ad, but there are a lot of creating things that one can do to offset their click costs. It's really tough to beat the volume of clicks and overall traffic that Google Adwords can deliver for your business.
Ah, can't forget about article marketing. Writing articles and then putting them out online through www.ezinearticles.com, www.articlecity.com, and www.articlesbase.com just to name a few is a GREAT thing to do.
This not only creates links back to your landing page (which is one of the ways you benefit from writing articles) but you also position yourself as the expert.
Remember all that positioning stuff we discussed over the past several days(and more coming too)?
Think about it...
Prospect types in something that relates to your business...
Prospect clicks on a link in the search engine (natural link NOT PPC)...
Prospect reads/scans your article...
Prospect clicks on the link at the bottom of your article and goes to your capture page...
Prospect reads/scans your data capture page and submits his/her information...
Think that prospect is really interested in what you have?
You bet. Before you even speak with this person they've already read a 400 word or so article as well as a data capture page before they ever submitted their information (on your site to create the lead).
Hmmm...
Not too shabby.
Those are a few starting points to going out there and getting some targeted visitors to your site. Yes, there are a lot more as well, but those are some great starting points to get the ball moving.
They're FUN and SIMPLE too!
Get out there and let's get started.
Happy Marketing,
Theresa Johnson