http://www.helium.com/items/112154-h...ough-marketing

endance at movie theaters nation wide, have steadily decreased for many years, and in second quarter of 2004, movie attendance was down, between 12 to 15 percent, compared to previous year. Many reasons, attributed to the decline of movie attendance: movie ticket prices are increasing almost every year, generally people are more busy raising families, Home Theater use has been gaining popularity, decline in creative new movie ideas, less costly alternatives by renting a movie

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