Google is the leader in search, there's no argument about it. And Google is the leader in pay-per-click and advertising via it's AdSense and AdWords sister programs, too. To keep the programs running optimally, Google wants legitimate clicks from people looking for answers and products to solve their problems. Advertisers pay for these clicks and AdSense publishers are paid a commission when someone clicks an ad on their site. Because of this, Google gets rather upset when their terms of service aren't followed.
Anyone who's serious about Internet marketing and who wants to make some of the great income possible with AdSense, needs to understand what Google expects of you. If you break the rules, you can have your ability to publish AdSense ads pulled and you can be banned for life. That's not good.
If you're into Internet marketing, it's important to remember these things before even applying as an AdSense publisher:
Google says you cannot: "...directly or indirectly generate queries, Referral Events, or impressions of or clicks on any Ad, Link, Search Result, or Referral Button through any automated, deceptive, fraudulent or other invalid means..."
What it means: Don't encourage clicks. If you put any page with AdSense into an automatic system, you're in jeopardy. For example, never put a page with AdSense into a traffic exchange, whether it's manual or automatic. Google doesn't like it. Don't use robots to click the ads, either. The IP address of clickers is recorded and Google can pick up suspicious activity in a heartbeat.
Google says you cannot: "...edit, modify, filter or change the order of the information contained in any Ad, Link, Ad Unit, Search Result, or Referral Button, or remove, obscure or minimize any Ad, Link, Ad Unit, Search Result, or Referral Button in any way..."
What it means: Never try to change the results in the AdSense template, nor try to hide them. Here's an example: You know how to program PHP and devise a script that allows the ads only to be shown when they aren't in direct competition with you. Bad idea! Block ads you don't want in the "Competitive Ad Filter" at the AdSense site, instead.
Google says you cannot: "...frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad ("Advertiser Page"), any Search Results Page, or any Referral Page..."
What it means: Don't try to change anything about an advertiser's page (what's shown immediately when someone clicks on an ad). Plus, the pages had better be normal size, shape, and color, too. You can't manipulate these results in any manner.
Google says you cannot: "...redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page; provide a version of the Advertiser Page, Search Results Page, or Referral Page that is different from the page an end user would access by going directly to the Advertiser Page, Search Results Page, or Referral Page..."
What it means: You can't get involved in the click-through. Don't try to stick a page in that sells your product first, for example. Clickers must go directly to the advertiser's site without interference.
Google says you cannot: "...act in any way that violates any Program Policies posted on the Google Web Site..."
What it means: Don't mess around. Be sure that you read the terms of service thoroughly and that you follow the rules. If you don't, your Internet marketing business will suffer.
Google AdSense rocks because it's a no-brainer, simple way to make money with your blog. Put it above every post. Put it in your sidebar. Add a search bar to your site, and refer others. If you do all of those things, you'll be using your AdSense account to its fullest advantage. In the Internet marketing world, AdSense can be a welcome partner regardless of your niche.
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