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Building marketing towers via search engines, social media, and newsletters will help you generate more website traffic to your site with these proven tips.

“Build your marketing towers” was a phrase that stuck with me from a great presentation by SEO industry leader Dixon Jones. Marketing towers are the digital marketing methods that serve as launch pads for your communication.

They represent the strength of your brand, the number of followers on social media, the number of backlinks on the web, the content on your website, and the number of email addresses in your newsletter database.

It reminded me of Istanbul, with its many towers and the calls for prayers sounding across the city at set times throughout the day. I believe the best way to generate more website traffic is by growing the size and reach of those towers and optimizing the frequency with which you communicate from them.

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Search engines, social media, email, and advertising are often the most important traffic sources to a website. Image source: Author

The 10 different types of website traffic

To understand website traffic, let’s look at the seven main inroads to your site, then another three marginal types to complete the palette of traffic types.

Traffic from content links

One of the best types of traffic is click-throughs on links in content on other websites. These can come from a PR campaign you staged, or they can come from people who spontaneously link to your website because they like, value, and appreciate what they see. The stronger your brand, the more spontaneous linking will occur. This traffic is valuable because the user behind the click is motivated when they arrive on your site.

Traffic from business profiles

Your business profiles will generate some traffic. They’re important because they convey your company information in several places outside your webs

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 Published date:

September 6, 2022





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