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Check with seller Top 10 Best Practices for hotel description Philadelphia

Published date: April 5, 2021
  • Location: Philadelphia, Philadelphia, Pennsylvania, United States

1. Fill out all sections in the hotel description.

It is a cardinal rule that you make the most of both of these sections without repeating yourself too much. Use the short summary to state the unique selling points of your hotel. On the other hand, use the long description to provide additional information for what guests can expect when they come to visit you. 

2. List all the amenities, services & facilities that your hotel has to offer.

Help prospective guests and travel agents find the right hotel for them. Not only should you include this information in your description, but you should also tick the relevant checkboxes on booking websites for each of your amenities. Give as much helpful information as you can. 

3. Be creative with your hotel room names.

Differentiate yourself from the competition and try to think outside of the box. We recommend that you use your room type as an opportunity to show off its features. Guests will already be able to gauge which rooms are premium just by the price range. That is why the name of the room does not need to indicate this.

4. Be mindful of the presentation style of your description.

Using full sentences and bullet points with condensed information helps prospective guests and travel agents to review your hotel quickly. Adjectives are useful to make your hotel sound more attractive and create a positive brand image. Do not use complex language. The rule of thumb is to keep it simple.

5. Know your guests and what they want.

The types of rooms available for booking should have different amenities depending on whether you have a leisure or corporate customer base. Do not forget to include the room size and amenities, such as breakfast or free wi-fi. Any other luxury product should also be included as well as room features, like balconies, large windows, and great views. 

6. Make sure your property address is correct.

Your guests can copy your address information into online mapping platforms like Google Maps. It can be very frustrating for guests to find out that a wrong address is listed or only a street name but no property number is given, so when they would plot the location visually, the online map would display the wrong place along the road. That is why you need to make sure that your property is mapped to the correct location.

7. Detail your location information.

Give as much detail as you would like to know as if you have never been to your city before. Mention local landmarks and transport links like airports, as well as the proximity between your hotel and the city center. You may also want to include your longitude and latitude GPS coordinates as this may help your guests index your hotel against other points of interest in the local area.

8. Mention the attractions and tourist destinations in your local area.

Attract tourists by including places they can visit in your city. You can also list corporate headquarters for large corporations to attract your corporate customer base. Make sure you provide the correct distance and directions for these two.

9. Let guests know how to get to your hotel.

If you do not have space in your description for directions to your hotel, you may include this information in your booking confirmations. However, it really does offer reassurance to guests if you include this in the hotel description. It also provides an opportunity to advertise the convenience of your hotel. 

10.  Keep an eye on your competition.

As we always say on Bezla, stay ahead of the competition. For this reason, ask your travel agents what their favorite hotels are in your local area. Get a copy of your competitors’ descriptions, too. Travel agents look at these descriptions every day so they are in a position to know what makes a good hotel description.

They will be more than willing to point out what works well and what does not, if you only ask. Their feedback is indeed valuable and helpful advice.

Do not exaggerate your hotel features to avoid creating false expectations in your guests. Describe your services clearly and accurately and keep your hotel description as up-to-date as possible. More importantly, differentiate your property from the market by focusing on your unique selling points.

If you need help in your hotel revenue management in any way at all, you may reach us through or call us at 888-999-8086.

#HotelMarketing #BeatTheCompetition #Bezla

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