Join Our Newsletter Here and Get $100. in Free Advertising Credits
Note: Keep clicking the link above, opening a new window to find the right opt in form.

Make 15k Per Month Without Talking to Anyone!
Your ad featured and highlighted at the top of your category for 90 days just $5.
"Make this ad premium" at checkout.

Check with seller What does Opaque Pricing mean for hotels? Philadelphia

Published date: April 5, 2021
  • Location: Philadelphia, Philadelphia, Pennsylvania, United States

Opaque is the opposite of transparent. In transparent pricing, the customer sees the brand or product he is buying. In opaque pricing, the customer does not see this branding.

Opaque pricing is useful to a hotel because the hotel can offer considerable discounts to prospective guests without affecting the hotel’s published price position. The word “opaque” is used because the hotel’s branding remains hidden throughout the entire booking process until the reservation is made. 

Opaque pricing is a good strategy to use if the hotel wants to reach more price-conscious customers who are less interested in the specifics of the booking and more concerned about the cost. Websites such as Hotwire are a classic example where price is the first thing that is sold, and the hotel comes second. 

Our advice on opaque pricing is not to be put off on offering ultimately lower prices. These discount websites make up an increasing proportion of the hotel sales market. Revenues from these sales tend to be lower, but the approach is entirely demand driven, which means it’s a great strategy to use for filling up empty rooms in a hotel. For this reason, many hotel booking websites have their own opaque pricing subsidiaries, often offering a last-minute deal or a secret hotel deal which guests can’t find anywhere else.

Opaque pricing is definitely a strategy to consider for a hotel. 

Should you need assistance or more information on opaque pricing or hotel marketing management, please do not hesitate to get in touch with us at or calling 888-999-8086.

#HotelMarketing #BeatTheCompetition #Bezla

Please visit our website:
Keywords: hotel, hotelmarketing, hotelsales, bezla, beatthecompetition,
Phone: 8889998086
Share by email Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Pin on Pinterest


Useful information

  • Avoid scams by acting locally or paying with PayPal
  • Never pay with Western Union, Moneygram or other anonymous payment services
  • Don't buy or sell outside of your country. Don't accept cashier cheques from outside your country
  • This site is never involved in any transaction, and does not handle payments, shipping, guarantee transactions, provide escrow services, or offer "buyer protection" or "seller certification"

Related listings

  • What is the Definition Hotel Revenue Management?
    What is the Definition Hotel Revenue Management?
    Marketing/Sales - Philadelphia (Pennsylvania) - April 5, 2021 Check with seller

    Hotel revenue management is an important concept in the hotel industry because it allows one to anticipate the demand to optimize the hotel’s availability and pricing in order to achieve the best possible financial results. The widely accepted ...

  • Revenue Management Tips on How to Increase Hotel Income & Profit
    Revenue Management Tips on How to Increase Hotel Income & Profit
    Marketing/Sales - Philadelphia (Pennsylvania) - April 5, 2021 Check with seller

    1. Monitor the hotel’s unconstrained demand The hotel’s unconstrained demand refers to an estimate of the total demand of the hotel. It measures how many rooms can be sold in a given day if the hotel had totally unlimited capacity. For ex...

  • How to Name Hotel Room Types Effectively
    How to Name Hotel Room Types Effectively
    Marketing/Sales - Philadelphia (Pennsylvania) - April 5, 2021 Check with seller

    How many times have you come across a hotel that sells a Standard Room? Would you want to stay there, especially if the room rate is at $200-300? That would certainly not be convincing. What if that room rate was for a Plush Double or Triple Suite? Y...