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Abandoned cart emails play a vital role in re-engaging potential customers. These emails serve as a powerful reminder, enticing users to complete their purchase journey.Best practices for crafting compelling abandoned cart emails include personalized messages, limited-time offers, and clear CTAs.This is a successful sales recovery strategy whether you are selling to businesses or consumers. Emails targeted to abandoned carts can help recoup about 10% of lost income.abandoned cart email example: a friendly reminder, coupled with a time-sensitive discount, can significantly boost conversion rates