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The 4-year Bachelor of Business Administration at IQ City United World School of Business in Kolkata, affiliated with Vidyasagar University, offers a robust foundation in core management disciplines with specializations in Marketing, Finance, and Human Resources. Designed for holistic development, the curriculum integrates case-study pedagogy, guest lectures, industry visits, and outbound training to build analytical, communication, and quantitative skills. Students can also earn certifications in Banking, Digital Marketing, Analytics, and Emotional Intelligence. The program features professional skills workshops, personality development training, and summer internships that prepare graduates for roles such as management trainees, financial analysts, HR and marketing executives, or entrepreneurs. Admission requires a 10+2 qualification, with selection based on group discussion and personal interview. IQ City UWSB’s BBA ensures that students acquire both theoretical knowledge and practical experience, empowering them to excel in today’s competitive business world.
