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The students who take the Online MBA in Digital Marketing at Lovely Professional University acquire a deep understanding of these important areas. This  course will teach the candidate about specialized knowledge in search engine optimization , which makes sure that the  websites rank higher on search engines. They are taught how to develop successful social media campaigns that win and retain followers. Analytics is also covered in the course, where students learn to read data so they can make smart marketing decisions. E-commerce strategies are a necessary subject matter as well, where they learn to set up and manage successful online shops.

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