Financial Services
Digital-first world, social media has become an essential tool not just for communication, but for commerce, creativity, and connection. Whether you’re a business, influencer, or casual user, understanding the true purpose of social media can help you use it more effectively.
Here are the top five reasons why people and brands use social media — and why it matters for your strategy.
1️⃣ Connect with Friends and Family
Social media was originally created to bring people closer. Platforms like Facebook, WhatsApp, and Instagram allow users to:
- Stay in touch with loved ones across the world
- Share life updates instantly
- Celebrate milestones and memories