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As new media platforms continue to develop and compete ferociously for the eyes and ears of the customer, content marketing has emerged as a powerful strategy for businesses seeking deep, profitable and long-term relationships with their clients and customers. The days of relying on advertising to ‘tell and sell’ the benefits of a product or service to a passive consumer are long behind us. Consumers are seeking a relationship with the products and services they buy based on how they perceive corporate values, behaviours and participation in a two-way relationship. For more, click: https://bbscommunications.com.au/expertise/content-marketing-consultant-strategy-and-copywriting
