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An SEO system called Google E-A-T (Expertise, Authoritativeness, Trustworthiness) is used to assess the reliability of online material. It evaluates the credibility of the information offered, the authority of the hosting website, and the skill of the content producers. Strong E-A-T websites are more likely to appear higher in search engine results because Google gives users' access to trustworthy and worthwhile content first priority.

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