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For years, inflight Wi-Fi was mainly viewed as a passenger convenience, and often as a paid extra. As airlines make connectivity more accessible, its role is beginning to expand. Free Wi-Fi gives airlines another digital touchpoint where passengers can access content, services and brand experiences during their journey. That makes connectivity relevant not only to the passenger experience, but also to the future of airline media. Spafax's Mark Wright has highlighted the potential of connectivity, free Wi-Fi, personalisation and data to reshape airline media. But developments from airlines such as American Airlines and Air India show that this is becoming a practical part of the passenger experience, not simply an industry prediction. So, what could widespread free inflight Wi-Fi mean for airlines and advertisers? Read more about, What Free Inflight Wi-Fi Means for the Future of Airline Media
