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Product tagging – what is it? Why is product tagging important? The process of assigning keywords to products is known as product tagging. All graphics should have product tags assigned to enhance product discovery, catalog efficiency, and the overall retail experience. However, the majority of retailers and brands currently manually update tags and product details.
Every product in an online store is labeled with a variety of tags that identify its features, qualities, and category. Each item has a unique tag, indicating that each product is unique.
These tags include information about the product that a consumer should be aware of, such as color, size, brand measurement, usage, sale, and more. A dress, for example, may contain tags like black, midi silk, summer and sleeveless, and so on.
Automated tagging has the potential to revolutionize the way retailers, brands, and consumers interact with fashion products and content. Automated tagging can help retailers and brands identify trends and popular items faster, allowing them to make more informed decisions about their product lines, marketing, and inventory management. Additionally, automated tagging can help consumers find products they are interested in more quickly, allowing them to make better purchasing decisions. Despite the potential benefits of automated tagging, there are still challenges that need to be addressed in order for automated tagging to reach its full potential. These challenges include accuracy, scalability, and cost.
