Programmatic airport advertising is moving beyond experimentation, but having digital screens across a terminal is only the starting point. For an airport media network to support programmatic campaigns, its inventory, technology, audience information and campaign operations must work together.

The opportunity is becoming more significant. According to the World Out of Home Organization, global programmatic DOOH advertising reached $1.339 billion in 2025, representing 7.0% of total DOOH spend. The figure indicates growing adoption, while also highlighting the distinction between digital inventory and inventory that can be bought programmatically.

For airports, media owners and brands, the next question is practical: what needs to be in place before an airport network can support flexible, data-informed advertising campaigns? Read more at What Makes an Airport Media Network Programmatic-Ready in 2026