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9000.00 Dollar US$ Focus on customer experience 2021 Aguanga

Published date: April 16, 2021
  • Location: Usa, Aguanga, California, United States

Focus on customer experience 2021

What is customer experience?

Customer experience or CX is the impression your customers have about your brand as a whole throughout all aspects of the buyer’s journey. It results in their image of your brand and impacts factors related to your bottom line including revenue. It is the holistic perception of your customers about their experience with your business or brand. Everything you do has an impact on the perception of your customers and their decision to keep coming back or not, so a great customer experience is your key to success.

Why does your brand need to focus on the customer experience?

Focusing on customer experience and customer service is an important factor as it can play an important role in the rapid growth of a business. As per a study, a completely satisfied customer contributes 2.6 times more revenue when compared to a somewhat satisfied customer and 14 times as much revenue as a somewhat dissatisfied customer. So, brands need to concentrate on delivering a better customer experience.

Know your customers

It is important to understand who your ideal customer is, or who your brand soulmate is. Understanding this will help you in creating a customer service experience model that perfectly fits the needs of your customers. Create an accurate customer persona by answering some questions such as what makes your ideal customers happy? What do they value? What solution benefits are most important to your customers? What is their age, language, communication preferences, social media platforms, etc? This set of information lays the foundation for you to provide the best possible experience for your customers.

Use Case: Dynamic Yield has helped companies like Urban Outfitters, Sephora, and Under Armour to build actionable customer segments with the help of an advanced machine learning engine.

AI algorithms utilize billions of data points to systematically develop customer personas. Some of these data points include factors such as Previous or past communication, Geo-specific events, Purchase behaviors, On-site interactions, Psychographic factors, Source of referral.


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